Attitude:
Attitude: Content, structure, function; its influence and relation with thought and behaviour; moral and political attitudes; social influence and persuasion.
FUNCTIONS OF HUMAN VALUES
Values are composed of different characteristics. Most of the imbibed values are learnt in the very early stages in our life from family, relatives, friends, school, media and other different sources of society, which later on becomes a part of our personality. These values are generally shared and reinforced by those with whom we interact. It can be individual specific or can be general. The main functions are as follows: (i) Values mend various prospects of individual’s personality and also influence the socio-cultural aspects of the individual. (ii) Values build up different pillars supporting the society and integrate social relations. (iii) Values play an important role in the integration and fulfillment of man’s basic desires in a stable and consistent manner which is necessary for his living. (iv) Values influence individual’s attitude and serves as the basis for evaluating the behavior of others. (v) They have an important role to play in the conduct of o...
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